sui generis
skincare strategy. truly tailored.
​Reconsider your relationship with your skincare.
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​You're greater than the sum of your parts, and so is your skin. And at sui generis, we believe that your routine shouldn't feel like a chore or an extravagance. We know the best routine is the one that fits seamlessly in your day to day.
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Our mission is to provide pragmatic skincare advice tailored to your lifestyle. Evidence-based, brand-agnostic, and eminently attainable.
Doesn't that sound nice? ​
The Concept
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Our Story
sui generis -- Latin, literally ‘of its own kind’.
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sui generis started on a cosmetics sales floor -- the ultimate minefield of conflicting information. We noticed that many of our clients were receiving advice on how to build the perfect routine. But ideal isn't always sustainable. Perfect in theory doesn't translate to perfect for you.
So we decided to do things a little differently. Our skincare recommendations are firmly grounded in reality. More importantly, they're grounded in your reality. ​
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At sui generis, we believe in the importance of education and empowerment when it comes to skincare. We're dedicated to sharing insights, clearing up confusion, and guiding you towards effective skincare protocols that work for you.