Our stance on skin
We try to keep one thing in mind at all times: skin is an organ.
Somewhere in the anti-aging, flawless face messaging, it can be easy to lose sight of that key detail. We prioritize the health of your skin so it can do what it does best: keep you protected.
To do so, we've come up with a loose framework that we call the three B's.
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Balance
Our priority in creating a skincare routine is to support your skin in doing what it does best—acting as a protective organ. Protection from what? From pathogens, from free radicals, from the general dirt, grime and disease of the universe. Above all else, the name of the game is equilibrium. While it can be tempting to over-treat certain issues, disrupting your skin’s natural balance can lead to long-term problems. Remember, healthy skin is the ultimate goal—not just quick fixes.
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Broad (Spectrum)​
Time comes for us all, and the sun seals the deal.
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We know. Sun protection is hardly the most fun part of a skincare routine. And we also know there are many conflicting opinions regarding sunscreen. Here's our stance on it: Overexposure to the sun is the number one contributor to hyperpigmentation, uneven texture, and loss of skin elasticity. Any 'anti-aging' routine that doesn't include sunscreen is incomplete at best.
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Believable
A good skin care routine doesn't have to be complicated or expensive to work. A little consistency and strategic product selection goes a long way. But you have to be honest with yourself. How much time do you actually have in a day? Does this make sense with your schedule? Is this routine sustainable in the long run?
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We said it before and we'll say it again. The best routine is the one you can actually do.
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